The secret’s out! Nom Nom Paleo is thrilled to announce a groundbreaking, nationwide partnership with Whole Foods Market this January. Get ready to kickstart your New Year with renewed energy and delicious, easy-to-find Paleo options, making healthy eating resolutions more achievable than ever before.
This collaboration marks an exciting milestone for Nom Nom Paleo and the entire Paleo community. Unlike previous regional rollouts, our partnership with Whole Foods Market is expanding across the entire nation! This means no matter where you are in the U.S., you’ll find Nom Nom Paleo’s signature approach to delicious and wholesome eating readily available at your local Whole Foods store.
As a long-time enthusiast and loyal shopper, I’ve always admired Whole Foods Market’s commitment to quality, natural foods. They consistently simplify the process of discovering nourishing and “nomtastic” ingredients. While I rarely engage in corporate sponsorships, my recurring partnerships with Whole Foods over the years have been an exception, reflecting their dedication to foods that genuinely contribute to our well-being. I am incredibly enthusiastic to collaborate with them once more throughout January, aiming to transform Paleo cooking and shopping into a delightful and seamless experience for everyone.
So, what exactly does this dynamic partnership entail for you? When you step into your neighborhood Whole Foods Market this January, prepare to see my friendly cartoon face popping up in various locations throughout the store. I’ll be your guide, leading you directly to all sorts of mouthwatering, health-conscious goodness tailored for the Paleo lifestyle. We’re making it simpler than ever to navigate the aisles and fill your basket with ingredients that support your dietary goals.
Your Personal Paleo Shopping Guide
Throughout January, you’ll discover helpful yellow shelf dots prominently displaying my smiling face, highlighting some of my absolute favorite Nom Nom Paleo-approved items. It’ll feel like I’m right there with you, your personal shopping buddy, pointing out the best ingredients to add to your cart. These aren’t just any products; these are staples I personally use, trust, and enthusiastically recommend to my community. Look for essentials like Red Boat Fish Sauce, known for its pure, umami-rich flavor; Rao’s Marinara Sauce, a delicious and clean option for sauces; Coconut Secret Coconut Aminos, a fantastic soy-free alternative; Vital Farms Pastured Eggs, celebrated for their superior quality and ethical sourcing; and Wellshire Farms’ sugar-free bacon, a perfect guilt-free indulgence. Each item is chosen for its quality, taste, and alignment with Paleo principles, making your grocery run efficient and enjoyable.
So, make a beeline for your nearest Whole Foods Market store and keep your eyes peeled for these distinctive yellow signs featuring my smiling face. They are your signal for premium Paleo ingredients that will elevate your cooking and simplify your healthy eating journey. No more guessing or scrutinizing labels; I’ve done the vetting for you!
For an even more detailed strategy on stocking your kitchen, be sure to explore my comprehensive Paleo shopping guide on the Whole Foods Market website. This guide provides invaluable tips on how to fill your fridge, freezer, and pantry like a true Paleo pro, ensuring you’re always prepared for healthy meals.
As an added bonus for those embarking on a Whole30 journey this January, also keep an eye out for “Whole30 Approved” shelf dots. I wholeheartedly endorse every product that Whole30 co-founder Melissa Hartwig has personally blessed. Together, these guides empower you to make informed and confident choices for a healthier start to the year.
Experience the Magic: Nom Nom Paleo Magic Mushroom Powder is Now Nationwide!
After an incredibly successful pilot launch in Whole Foods Market stores across Northern California and the Northeast, I’m thrilled to announce that my celebrated umami-packed seasoning salt, Nom Nom Paleo Magic Mushroom Powder, is now available for sale at all Whole Foods Market stores throughout the entire country! This expansion is a testament to its popularity and its ability to transform everyday dishes into culinary masterpieces.
For those scratching their heads and wondering about the hype, Magic Mushroom Powder is your ultimate flavor secret weapon. It’s not just a seasoning; it’s a game-changer that deepens and enriches the taste of almost any savory dish. Simply use it in place of salt, or sprinkle it generously to enhance soups, stews, roasted vegetables, grilled meats, and even eggs. Its unique blend of savory goodness provides a profound umami kick that can elevate simple ingredients to extraordinary heights. As famously highlighted by The Oregonian:
“Every once in a while we discover an ingredient or technique that makes us rethink everything we’ve been doing in the kitchen. That just happened with Magic Mushroom Powder. It’s a spice blend with a psychedelic-sounding name, and while it has no hallucinogenic powers, it truly is magic, adding much-desired umami to everything it touches.”
These charming little tins will typically be stocked at the butcher counter. However, if you can’t locate them there, be sure to check other sections of the store. For instance, my sister happily discovered them in the Asian food section at the Fort Lauderdale store, proving their versatility in placement. Don’t hesitate to ask a Whole Foods team member if you need assistance finding this coveted seasoning.
Of course, for the DIY enthusiasts, you can always craft your own Magic Mushroom Powder by following my original recipe. But let’s be honest: these convenient tins are not only adorably designed but also incredibly practical for busy lives. If you’ve been eager to experience the magic without rolling up your sleeves, now’s your chance! Hustle on down to your local Whole Foods Market before they vanish from the shelves—they’ve been known to sell out quickly, and quantities are limited. Don’t miss out on this flavor revolution!
To truly appreciate the transformative power of my Magic Mushroom Powder, I highly recommend trying it in fan-favorite recipes like my Magic Wings or the impressive Magic Crown Roast of Pork. And stay tuned throughout this month for even more innovative dishes that showcase the incredible potential of this magical (and totally legal!) ‘shroomy goodness. You can also discover what other “Nomsters” are creating by exploring the vibrant #magicmushroompowder tag on Instagram. Don’t forget to tag your own MMP-related culinary creations with this hashtag to share your inspiration!
Empowering Your Kitchen Adventures
Beyond indulging in delicious food, my core passion in life—aside from enjoying a good gossip magazine on the couch—is to inspire everyone to embrace cooking at home. This philosophy underpins my entire platform: my blog, app, and cookbooks are all meticulously designed with easy-to-follow recipes and step-by-step photos. My unwavering aim is to demystify the cooking process, demonstrating that even the most daunting-looking dishes are entirely achievable for home cooks of all skill levels.
Whole Foods Market shares this profound mission of empowerment through culinary education, which is precisely why our partnership resonates so deeply. Cooking should never feel like a tedious chore. To be a sustainable practice throughout a lifetime, home cooking must remain easy, enjoyable, and, of course, absolutely “nomtastic”! It’s about cultivating joy and confidence in the kitchen, not stress.
To further support your culinary aspirations this January, I’ve shared my ingenious Paleo cooking shortcuts on the Whole Foods Market blog. If you’re unsure how to begin your journey in the kitchen, or simply want to streamline your existing routine, stop what you’re doing right now and head over to read it here! These tips are designed to save you time, reduce complexity, and make healthy meal preparation a breeze.
Convenience Meets Flavor: Nom Nom Paleo Dishes in the Hot Bar!
I understand completely: sometimes, life gets hectic, and you’re simply too busy to cook. Yet, the desire for a hot, nourishing, and even kid-tested meal remains strong, doesn’t it? Well, you’re in incredible luck! This January, when you visit the Hot Bar at your local Whole Foods Market, you’ll discover a rotating selection of delectable Nom Nom Paleo dishes, specially adapted from our latest cookbook, Ready or Not!
Every single recipe featured at the Hot Bar carries the Nom Nom Paleo seal of approval. This means they are not only incredibly delicious but also prepared with real, wholesome ingredients you can trust. From savory Chicken Tinga to a vibrant Pot Sticker Stir-Fry (without the pot stickers, of course, keeping it Paleo!), you’ll find an array of hearty, wholesome options perfectly suited to support your January Paleo jump-start. These dishes are crafted to provide maximum flavor and nutrition, offering a convenient solution for those days when cooking from scratch just isn’t an option.
So, the next time you’re pressed for time and seeking fantastic, healthy grub for yourself and your entire family, make a quick stop at your neighborhood Whole Foods Market. Head straight (or speed-walk, safety first!) to the Hot Bar to discover these incredible, ready-to-eat Paleo meals. It’s never been easier to maintain your healthy eating habits, even on your busiest days.
As you can see, these dishes are already attracting a crowd! And no, I didn’t pay these Whole Foods Market customers to pose for this picture—they genuinely rushed in to scoop up my food! Their enthusiastic response is the best kind of endorsement, proving that delicious, healthy food always speaks for itself.
Moments like these fill me with profound amazement, reflecting on how far the Paleo movement has truly come. I embarked on this blogging journey in 2010 during a time when Paleo-friendly recipe sites were a rare find. Do you remember how challenging it once was to discover Paleo options out in the real world, or even to encounter individuals who understood what “Paleo” truly signified? Now, just a few short years later, Paleo has permeated Whole Foods Markets across the entire country, gaining significant mainstream exposure in ways I never could have dreamed possible in such a brief period. It’s a surreal and incredibly rewarding experience – someone pinch me, please!
I sincerely hope you are as exhilarated as I am about our unprecedented nationwide collaboration with Whole Foods Market. This partnership represents a monumental step forward in making healthy, delicious eating accessible to everyone. If you happen to be in your neighborhood store and spot anything Nom Nom Paleo-related – whether it’s a shelf dot, a Magic Mushroom Powder tin, or a dish at the Hot Bar – please snap a picture! Then, share your excitement and tag me in your social media posts using the hashtags #FeedYourResolution, #nomnompaleoxwholefoodsmarket, and #nomnompaleo. By doing so, I can see and share all the wonderful ways you’re embracing healthy eating and cooking alongside me this January!
Have you already spotted me or any Nom Nom Paleo items in your local Whole Foods Market? I’d love to hear about your discoveries in the comments below!
Looking for even more incredible recipe ideas to fuel your healthy journey? Head on over to my comprehensive Recipe Index, where culinary inspiration awaits. You’ll also discover exclusive recipes and content on my intuitive iPhone and iPad app, and delve deeper into my culinary philosophy within my acclaimed cookbooks: Nom Nom Paleo: Food for Humans (Andrews McMeel Publishing 2013) and Ready or Not! (Andrews McMeel Publishing 2017)! Each resource is crafted to make your Paleo cooking adventure both successful and delicious.