
Exciting news for the East Coast Paleo community! Following a hugely successful collaboration in the NorCal region, Nom Nom Paleo is thrilled to announce its expansive partnership with Whole Foods Market across the entire Northeast region. This means a curated selection of Michelle Tam’s favorite Paleo-friendly products, engaging in-store activations, and even exclusive author events are now rolling out in Whole Foods stores throughout New York, Connecticut, and New Jersey. Get ready to transform your grocery shopping experience and make healthy, delicious Paleo meals more accessible than ever before.
When our initial partnership with Whole Foods Market first launched in NorCal, the response was overwhelming. Enthusiastic “Nomsters” from all corners of the country immediately began asking: “When will Nom Nom Paleo Picks make their way to our local Whole Foods?” While we can’t reveal all our future plans just yet, we’re incredibly excited to share that as of last week, our vibrant cartoon family and meticulously chosen products have officially landed in every Whole Foods Market across the Northeast region!

We had initially planned a grand reveal, but it seems the cat’s already out of the bag! Our incredibly observant Nomsters in New York, Connecticut, and New Jersey have already begun spotting our signature yellow signs and friendly cartoon faces in their neighborhood Whole Foods Markets. This isn’t our first rodeo with the Northeast; we previously joined forces with the region a couple of years ago, and we are absolutely ecstatic to rekindle this partnership and bring even more Paleo goodness to your local stores. This expanded collaboration is a testament to the growing demand for convenient, healthy eating options and our shared commitment with Whole Foods to support your wellness journey.
Introducing Nom Nom Paleo Picks: Your Guide to Effortless Paleo Shopping

So, what exactly does this exciting new collaboration look like for you, the savvy shopper? First and foremost, prepare to discover the aisles of every Whole Foods store in the Northeast region transformed with our bright, recognizable yellow “Nom Nom Paleo Picks” signs. These aren’t just any signs; they highlight Michelle Tam’s personal favorite, meticulously vetted products that align perfectly with the Paleo lifestyle. From high-quality, sugar-free bacon sourced from trusted brands like Wellshire Farms to delicious, compliant marinara sauces such as Rao’s, these signs will serve as your personal guide to filling your cart with ingredients that make healthy eating both simple and flavorful.
Imagine navigating the often-overwhelming choices at the grocery store with confidence, knowing that every product adorned with a Nom Nom Paleo Pick sign has been personally selected by Michelle Tam herself. This careful curation takes the guesswork out of adhering to a Paleo diet, whether you’re a seasoned enthusiast or just starting your journey. You’ll find everything from premium proteins and healthy fats to gluten-free staples and nutrient-dense produce, all approved to help you create delicious, Whole30-compatible meals at home. Keep an eye out for these little beacons of Paleo perfection as you shop, and you’ll find it incredibly easy to stock your pantry with nomtastic, wholesome ingredients.
As our NorCal Nomsters can attest, these Nom Nom Paleo Picks are truly hard to miss. Their vibrant yellow hue, coupled with our signature cartoon faces, stands out in any aisle. In fact, it might even take something as attention-grabbing as a seven-foot-tall world-champion basketball player shopping in a bathrobe and a fanny pack to divert your attention away from these sunny signs! Our goal is to make your Paleo shopping experience not only straightforward but also fun and engaging. We want you to feel empowered and informed with every purchase you make.
As an added bonus, to further simplify your shopping experience, you can pick up a comprehensive Nom Nom Paleo shopping list directly at the customer service counter of any participating Whole Foods Market. Prefer a digital version or want to plan your trip in advance? You can easily download your own printable version right here! This handy list ensures you won’t miss any of your favorite Paleo essentials and helps you stay on track with your healthy eating goals.

While I’m currently on the West Coast, eagerly awaiting updates, I won’t be able to spot these fantastic signs myself in the Northeast. That’s where you, our incredible community, come in! If you spy any Nom Nom Paleo Picks in a Whole Foods Market near you – whether it’s in a bustling NYC store, a quaint Connecticut shop, or a suburban New Jersey location – please share your discoveries! Post about it on Instagram or Facebook and make sure to use the hashtag #nomnompaleoXwholefoodsmarket. This way, I can virtually join you on your shopping adventures and celebrate this exciting expansion with you!
Meet Michelle Tam: Exclusive Book Signings in NYC & New Jersey!
To truly celebrate our triumphant return to Whole Foods in the Northeast, I’m making a special trip back East for three exclusive book signings in New York City and New Jersey! Mark your calendars, because these events are happening in just two weeks and offer a fantastic opportunity to meet me, get your books signed, and connect with fellow Nomsters. This is more than just a signing; it’s a chance to build community and share our passion for healthy eating.

Join me at the Whole Foods Market in Tribeca, NYC, on Friday, October 19th. Then, we’ll head to New Jersey for two more exciting events: Paramus on Saturday, October 20th, and Millburn-Union on Sunday, October 21st. To make these New Jersey events even more special, my wonderful husband, Henry, is flying in on a red-eye flight to join me! We can’t wait to meet you, chat about all things Paleo, and personally scribble in your copies of our best-selling cookbooks, Ready or Not! and Nom Nom Paleo: Food For Humans. These books are packed with recipes, tips, and inspiration to guide you on your Paleo journey, and getting them signed is a unique keepsake.
As a huge favor to me, and to help us ensure we bring enough Nom Nom Paleo swag across the country (because shipping ain’t cheap, people!), please RSVP to these free events. Knowing how many of you plan to attend helps us make sure everyone has an amazing experience. You can find all the details, including event times and specific locations, and RSVP on my official Events page here. We’re genuinely looking forward to seeing your friendly faces and celebrating the vibrant Paleo community with you!
The Anticipated Return of Magic Mushroom Powder to the Northeast!
Beyond our curated product picks and exciting book signings, we have another special announcement that has been met with incredible demand: the return of our beloved Magic Mushroom Powder! This unique seasoning salt has become a fan favorite for its incredible umami flavor and versatility in enhancing countless Paleo dishes. The initial batch of our tins sold out in a flash, a true testament to its popularity, but fear not: our highly sought-after seasoning salt should now be back in stock in Whole Foods’ NorCal and Reno locations, ready to revolutionize your cooking.

Of course, that still leaves the rest of the country eagerly awaiting! We’re diligently working with Whole Foods to explore possibilities for scaling up production and expanding distribution to more regions across the U.S. In the meantime, we’re thrilled to confirm that shoppers in the Northeast will also soon have access to our cute little tins of Magic Mushroom Powder! It is scheduled to arrive in Whole Foods Market locations throughout New York, New Jersey, and Connecticut starting in November. If you live in these states, keep your eyes peeled – your meals are about to get a whole lot more magical!

I genuinely cannot wait to hop on a flight back East, explore these fantastic Whole Foods Markets, and meet all of you amazing Nomsters very soon! This partnership marks a significant milestone in making the Paleo lifestyle more accessible and enjoyable for everyone, and your enthusiasm makes it all worthwhile. Whether you’re hunting for Nom Nom Paleo Picks, joining us at a book signing, or eagerly awaiting Magic Mushroom Powder, we’re so grateful to have you on this journey with us.
Hungry for more delicious, compliant recipes? Head on over to my comprehensive Recipe Index, where you’ll find hundreds of free, tried-and-true Paleo dishes. For exclusive content and convenient cooking on the go, explore my highly-rated iPhone and iPad app. And for even more in-depth culinary adventures, delve into my best-selling cookbooks: Nom Nom Paleo: Food for Humans (Andrews McMeel Publishing 2013) and Ready or Not! (Andrews McMeel Publishing 2017)! Each resource is designed to support your journey to a healthier, happier you through the power of Paleo.