
Nom Nom Paleo Takes Over Whole Foods: Elevating Your Healthy Lifestyle
After an exhilarating five-week journey crisscrossing the continent for the launch of our latest cookbook, Ready or Not!, I’ve been profoundly touched by the incredible support and enthusiasm from all the Nomsters. Connecting with so many of you, hearing your heartwarming kitchen triumphs, and sharing countless hugs has been an unexpected joy for this self-proclaimed introvert. While the tour has been an unforgettable experience, one thing I’ve yearned to see firsthand is the spectacular outcome of our enhanced partnership with Whole Foods Market in Northern California and Reno.
For years, Nom Nom Paleo has proudly collaborated with the wonderful team at Whole Foods to simplify Paleo shopping, cooking, and eating. My previous ventures involved curating favorite products and even working with their talented chefs to craft delicious Paleo-friendly hot bar items. However, this time, we decided to elevate the partnership to an entirely new level, bringing an unprecedented array of convenience and flavor directly to your local store. Get ready to transform your grocery runs and daily meals!
Introducing Nom Nom Paleo’s Exclusive Magic Mushroom Powder!
I’ve been approached countless times by various companies eager to develop Nom Nom Paleo branded products, ranging from sauces to cookware. Yet, until now, I’ve always held back. My decision to finally pull the trigger with this particular product stems from a deep trust in Whole Foods Market’s unwavering commitment to ingredient sourcing and my own notoriously high standards for the final taste and quality. And I must say, their rendition of our beloved Magic Mushroom Powder is absolutely spot-on.
Whole Foods has impeccably translated my original recipe for this umami-packed seasoning salt, capturing every nuance and depth of flavor. This means you can now skip the DIY process and easily pick up this culinary game-changer in adorable, convenient tins. It’s available starting TODAY, so don’t miss your chance to add this pantry essential to your cooking arsenal!

For those unfamiliar with this extraordinary salt blend, prepare to have your culinary world transformed. As The Oregonian aptly put it, this ingredient led their staff to “rethink everything we’ve been doing in the kitchen…. It’s a spice blend with a psychedelic-sounding name, and while it has no hallucinogenic powers, it truly is magic, adding much-desired umami to everything it touches.” Imagine instantly elevating any dish with a rich, savory depth that tantalizes the taste buds. Magic Mushroom Powder can seamlessly replace regular salt in virtually any recipe, injecting an immediate flavor punch into everything from fluffy scrambled eggs and hearty ground meat to perfectly roasted vegetables and crispy chicken wings. Its versatility makes it a must-have for both seasoned chefs and novice cooks looking to add gourmet flavor with minimal effort. And of course, if you’re not in Northern California or Reno, you can always still make your own at home!
Nom Nom Paleo Shortcuts to Deliciousness: Effortless Healthy Meals!
This revolutionary partnership with Whole Foods extends far beyond a single product. This time, our collaboration permeates various departments throughout each store, empowering me to offer even more innovative shortcuts to home cooks—even those who find themselves completely unprepared for dinner after a long day. We understand that life gets busy, and healthy eating shouldn’t be a chore. These new offerings are designed to streamline your meal preparation, making it easier than ever to enjoy nourishing and delicious Paleo-friendly dishes without sacrificing precious time.

Curious about what these game-changing shortcuts entail? Take a quick look:
Did you catch all that? In the vibrant produce aisle, you’ll discover a fantastic selection of pre-cut and spiralized vegetables, eliminating the need for tedious chopping and slicing. Imagine quickly whipping up zucchini noodles for a pasta alternative or roasting perfectly diced butternut squash without the fuss. But the convenience doesn’t stop there!

Head over to the butcher counter, and you can now pick up high-quality boneless, skin-on chicken thighs. These are absolutely ideal for creating the ever-delicious and crispy Ollie’s Cracklin’ Chicken, a fan favorite that brings incredible flavor and texture to your plate. No more butchering or intricate prep work – just grab and cook!
Also a highlight at the butcher counter are the new pre-formed Big-O Bacon Burger patties! Crafted with a delectable blend of ground beef, savory bacon, and perfectly sautéed mushrooms, these patties are a true convenience. While you can always follow the original recipe found in our first cookbook, on this blog, and on our app, those of you in Northern California or Reno can now take full advantage of this incredible shortcut. As an added bonus, the Big-O Bacon Burger patties at Whole Foods feature Whole30-friendly, sugar-free bacon, ensuring they align with your dietary goals. And don’t forget to grab some large portobello mushrooms to roast and use as delicious, grain-free buns!

Discover Nom Nom Paleo Picks: Your Personalized Shopping Guide!
Ready to embark on a guided culinary adventure? Every single aisle of every Whole Foods Market store across Northern California and Reno is now teeming with bright yellow Nom Nom Paleo signs, highlighting my absolute favorite products. From the essential Red Boat Fish Sauce to the versatile Primal Kitchen Mayo, these little beacons guide you to high-quality ingredients that I personally use and love in my own kitchen. It’s almost like I’m right there, shopping alongside you, offering my trusted recommendations.
As my kids playfully describe it, searching for these signs (each accompanied by my helpful commentary) is like playing a grocery store version of Where’s Waldo? These picks are not sponsored; they are genuinely the products I endorse and consistently purchase. This curated selection is designed to help you navigate the aisles with confidence, discover new favorites, and ensure you’re stocking your pantry with the best Paleo-friendly options available. Don’t miss this opportunity to shop like a Nomster!
For a more in-depth look at my top product recommendations and why I love them, check out this video:

As an added convenience, you can easily grab a comprehensive shopping list at the customer service counter. Alternatively, for those who prefer planning ahead, you can download and print your very own version directly here! This ensures you won’t miss any of my recommended items, making your shopping trip efficient and enjoyable.

Ready-to-Eat Meals from Ready or Not!: Healthy Convenience on the Go
Some evenings, the thought of cooking, no matter how simple, feels like an insurmountable task. I completely understand! For those incredibly busy days, you can still enjoy nourishing and delicious meals by simply picking up any number of our specially crafted, ready-made Nom Nom Paleo meals. These culinary delights are available in both the hot bar and cold case sections at Whole Foods Markets throughout Northern California and Reno. This offering is a game-changer for maintaining a healthy lifestyle without the daily commitment to meal preparation.
I worked meticulously with the regional chef at Whole Foods to ensure that every single ingredient used in these meals meets my stringent standards, reflecting the quality and integrity I would demand in my own home kitchen. The result is a selection of dishes that not only taste incredible but are also made with wholesome, clean ingredients. These Nom Nom Paleo hot bar items and family meal kits can truly be a weeknight savior, offering a healthy and convenient alternative to takeout. However, these exclusive ready-to-eat options are only available at Whole Foods through the end of October, so be sure to savor this healthy convenience while you still can!

Join the Ready or Not! Book Talks & Signings!
In conjunction with this exciting Whole Foods partnership, I will also be embarking on a mini-tour of select Whole Foods Markets. This tour covers Northern California and Reno, with additional stops in San Diego and Phoenix, Arizona, all to celebrate and promote our brand-new cookbook, Ready or Not! These events are a fantastic opportunity to connect directly with me and learn more about the inspiration and stories behind the recipes.
As with all my book signings, attendees can look forward to receiving tons of fun, free swag while supplies last, including calendars, stickers, pins, action figures, and even Nom Nom Paleo socks! I’ll also be sharing exclusive, behind-the-scenes insights into the making of Ready or Not!, offering a deeper understanding of the creative process. Of course, I’ll be eagerly scribbling personalized messages and signatures all over your cherished copies of the book. Don’t miss out on these free, engaging events!
For full details, exact dates, and to RSVP to these exciting free events, head over to my Events page. We can’t wait to see you there!

Discover Even More Savings: Lower Prices at Whole Foods Market!
While this particular development isn’t directly related to Nom Nom Paleo, it’s an incredibly significant and beneficial update for all shoppers. It just so happens that Amazon’s recent acquisition of Whole Foods occurred right as our expanded partnership began. As many of you have undoubtedly witnessed in news reports and experienced firsthand, there have been dramatic and widespread price reductions across countless items throughout the store. I, for one, have been enthusiastically stocking up on avocados like crazy, taking full advantage of the newfound affordability of these healthy fats.
This welcome change is not limited to specific regions; these price cuts are being implemented across all Whole Foods Markets everywhere, making healthy and high-quality groceries more accessible than ever before. So, even if Nom Nom Paleo hasn’t yet invaded your specific local store with our exclusive products, you still have an excellent, compelling reason to visit and enjoy the significant savings!
In summary, if you happen to be in Northern California or Reno, make it a priority to head to Whole Foods Market this September. Be on the lookout for my cheerful cartoon face gracing the aisles, guiding you to incredible culinary discoveries! Shop my curated Nom Nom Paleo Picks, stock up on the convenient, ready-to-cook chicken thighs and burger patties, grab some nourishing ready-to-eat Paleo meals, and secure your limited edition tins of our magical Magic Mushroom Powder. Remember, these fantastic nomtastic items and special offerings will transform like a pumpkin after November hits, so seize this unique opportunity to revolutionize your healthy eating and cooking experience!
Looking for even more delicious recipe ideas to complement your Whole Foods haul? Head on over to my extensive Recipe Index for a treasure trove of culinary inspiration. You’ll also find a wealth of exclusive recipes conveniently available on my popular iPhone and iPad app, and within the pages of my best-selling cookbooks: Nom Nom Paleo: Food for Humans (Andrews McMeel Publishing 2013) and our exciting new release, Ready or Not! (Andrews McMeel Publishing 2017)! Embrace the joy of healthy cooking with Nom Nom Paleo!